Elvira Gasanova
Ukraine
With Fabrique since 2023
About
Oscars red carpet debut. Vogue, Bazaar featured. Dressed Gigi Hadid, Paris Hilton. Ukraine's first at Academy Awards. Elegant, modern aristocratic style. From dentistry to dressing stars.
Elvira Gasanova took an unexpected turn from dentistry to fashion after a eye-opening stint as a fashion week volunteer in Kyiv. In 2013, she launched GASANOVA with just one tailor, diving headfirst into the world of high-end womenswear. Her first collections stood out with their near-couture quality handwork, a nod to the birthday dress she once made with her mom.
GASANOVA hit the big time in 2018 when singer Bleona Qereti rocked their see-through, blinged-out dress at the Oscars. This splash put the first-ever Ukrainian brand on Hollywood's radar, catching the eye of stars like Gigi Hadid and Paris Hilton. Elvira's designs are all about sharp tailoring and eye-catching rhinestones, perfect for women who want to turn heads. The fashion world took notice too, with GASANOVA popping up in the pages of Vogue and ELLE.
Now a big name in Ukrainian fashion, Gasanova runs the show from Kyiv with a full team behind her. She draws ideas from celebs who nail that mix of posh and laid-back. GASANOVA's clothes now hang in fancy boutiques across Europe and Asia, quite the leap from its humble two-person start. Elvira keeps churning out pieces that are both on-trend and built to last, striking that sweet spot between classic and cool that GASANOVA is known for. Her journey from med school to the fashion elite shows she's got both style smarts and business savvy in spades.
