Adriano Goldschmied
Los Angeles, USA
With Fabrique since 2022
About
Pioneer in transforming denim into luxury, founder of Diesel, innovator of stone-washing in Italy, and creator of stretch skinny jeans, acclaimed by Vogue Italia.
Adriano Goldschmied, the Italian designer often hailed as the "Godfather of Denim," has been a transformative figure in the fashion industry. As a co-founder of Diesel and the pioneer of stone-washed jeans in Italy, Goldschmied’s innovations have reshaped how we perceive denim. He introduced the use of spandex in denim, creating the first stretch skinny jeans, a revolution that earned him the "Best Women’s Jeans" award from Sportswear International. His work frequently graces major fashion magazines and is favored by celebrities like Liu Wen, Dilraba Dilmurat, Selena Gomez, and even Kate Middleton.
Goldschmied's journey began in his twenties when the denim craze swept across America. Captivated by the unique texture of jeans, he dedicated himself to exploring denim design and craftsmanship. In the early 70s, inspired by the European rock scene, he was among the first to transform workwear-style jeans into fashion pieces. His innovation of pre-washed denim, blending authentic vintage looks with modern style, set a new standard in the industry.
Today, Goldschmied remains committed to sustainability in denim manufacturing. Gabriela Hearst, Chloe's current creative director, praises his lifelong dedication to sustainable practices and innovative solutions. His collaboration with Fabrique reflects his ongoing passion for denim, pushing the boundaries of fashion while maintaining a deep respect for the environment. Goldschmied's work continues to evolve, ensuring denim's timeless appeal and vibrant charm endure.
